AMC CEO Adam Aron threatened in an open letter to Universal chairman Donna Langley to blacklist all future films from the studio unless new terms were agreed to, leading to the new deal that has significantly altered the status quo when it comes to theatrical windows. That deal came after Universal made the decision last year in the early days of the COVID-19 pandemic to move “Trolls World Tour” from a theatrical release to a premium on-demand rental title for $19.99, earning well over $100 million in domestic PVOD sales. “Our Peacock subscribers love movies, so we are thrilled to be expanding our relationship with UFEG and to offer Peacock customers this premium content from one of the industry’s most beloved animation brands,” Matt Strauss, chairman of direct-to-consumer and international at NBCUniversal, added. “DreamWorks Animation films, from ‘Trolls World Tour’ to ‘Shrek’ and beyond are among Peacock’s top performing titles to date, and we’re certain that ‘The Boss Baby: Family Business’ is sure to become this summer’s ultimate streaming event.”īut the move from an exclusive theatrical release to day-and-date also comes after Universal reached agreements with major movie chains such as AMC, Cineworld and Cinemark that guaranteed at least 17 days of theatrical exclusivity on studio films released in theaters, with that window expanding to 31 days if the film earns an opening of $50 million or more. “Families are at the heart of our decision today to make DreamWorks Animation’s ‘The Boss Baby: Family Business’ available to everyone this July Fourth weekend, and to give those families the freedom to choose whether to see this joyful, hilarious and heartfelt film from a big-screen theater seat or from the comfort of their own homes on Peacock,” Jim Orr, president of domestic distribution at Universal Pictures, said. back in December: it’s all about customer choice. Universal’s statement on the shift in release strategy echoes those of Warner Bros. is attempting this year by releasing films both in theaters and on HBO Max. The day-and-date strategy reflects the slate-wide strategy Warner Bros. The film will be available for streaming at no extra charge to those who subscribe to Peacock’s premium version, which is available for $4.99/month. Universal announced on Monday that DreamWorks Animation’s “The Boss Baby: Family Business” is moving from a theatrical release in September to a release on July 2 in both theaters and on Peacock.

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